4y ESPN.com. The total number of fans attending races dropped from 4,727,000 to 4,059,000 from 2016 to 2017. Race attendance remains inconsistent but shrinking — although the Daytona 500 is sold out — and TV ratings are in decline. 1. Oversaturation became a problem and NASCAR and its most loyal fans were among those hit hardest by the 2008 economic collapse. The NASCAR demographic is aging. He recently told the media (as captured by Racing News) that the sport is still great and the racing is “incredible.” It certainly has been at times this season, with several great finishes in recent weeks. The Official NASCAR Members Club was established in 2005 to give NASCAR fans more of what they love. All rights reserved. Here's five suggestions we'd like to see implemented to hopefully lift up attendance next season and beyond. Let's also hear your suggestions, as well. The 2018 Daytona … Decrease Seating Capacity at Some Tracks, Ala Daytona. Attendance is undoubtedly well down as well, but it’s coming from incredible heights where many tracks had seats for far more spectators than at any other kind of sporting event. ONMC Members can save up to 70% off NASCAR and Driver products by taking advantage of our member-exclusive online store. So in just two years, the race lost two million of 6.7 million viewers — a 30% plunge. Where the sport was once flying high and was the envy of most other sports leagues with one race sellout after the next, recent attendance woes have cost NASCAR and its fans deeply. Those in the NASCAR industry will point to attendance and ratings issues in all sports. Will Matt Reeves’ The Batman be based on Batman: Year One? Martin would probably be the first to tell you that he doesn’t have an answer except to not change too much (he is a fan of some recent rules changes, like stage racing) on the track and continue to do the best possible to market the sport. There’s a reason for that. They’d been part of a night in which the two teams set an NCAA attendance record for a college football game, and they sounded like they had fun. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. Combined 2017 NASCAR attendance revenue was $215.1 million. Example: When I was a regular at Bristol Motor Speedway from 2001 through 2008, I'd attend each spring and summer race. Sluggish television ratings and decreasing attendance have left NASCAR searching for answers. Daytona International Speedway may be decreasing seating, but... 2. There is a … How Can NASCAR Fix Its Attendance Problems? A person in their early 40’s has a lot on their plate. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. These days, he still watches plenty of races, giving him a unique perspective as both legend and fan. Longtime, big-name sponsors are leaving the sport while attendance and TV ratings are experiencing an overall decline, and no one, drivers included, is particularly sure how to fix it. While traditional television numbers for NASCAR might be on the decline, that’s a somewhat deceptive measurement – largely because of NASCAR’s surging streaming, digital and … It would have saved a lot of time. The list is almost exclusively stadium field and indoor arena ball sports. Turn 4: NASCAR's attendance woes worse than in other sports? Thirty of 39 NASCAR races in 2016 saw declining viewership. By Jordan Bianchi Jul 25, 2014, 8:50pm EDT / new I think the racing is really good now. I think we should continue to be true to what we are. The combination of those two elements means that when he has something to say about the current product, it’s probably worth listening to what that might be. Powered by Minute Media © 2021 All Rights Reserved. The TV audience for NASCAR's championship race dropped 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% … Because young people have different interests. NASCAR Has Problems, and NASCAR Knows It. Martin also noted that the youngest few generations simply aren’t into car culture in general like previous ones were, which is an opinion that’s hard to argue. There have been countless promotions, ticket price incentives and more, but attracting fans—and also creating new ones—remains a slow and difficult process at times. But he reiterated that the “product is not the problem.”. Pete Pistone, long-time co-host of a NASCAR morning show on SiriusXM, said he and other hosts have dealt with “full phone banks” since NASCAR’s decision to ban the Confederate flag. See all 1 photos. That data is from all three of the publicly traded companies which own race tracks that host NASCAR events. That’s a 2.7% drop since … But at the same time, even with conspicuous empty seats at many NASCAR tracks, the fact remains that the sport is still pulling in more fans on a Sunday afternoon or Saturday night than most other sports events—even more than the typical NFL game. These statistics come from the Sports Business Research Network (SBRnet). COPYRIGHT © 2004-2021 Official NASCAR Members Club The iconic U.S. sports league has had an undeniably rough few years, from a rapid drop in TV ratings, to sponsor attrition. Admittedly, money is the biggest reason for the loss of many fans. Those numbers are hard to ignore and make it abundantly evident that there are major deficiencies in NASCAR… Those three companies are International Speedway Corporation, Speedway Motorsports Incorporated and Dover Motorsports Inc. Their combined attendance revenue is $215.1 million. Hotels in the Bristol (both Va. and Tenn.), Johnson City, Kingsport and surrounding locales within an hour's drive of the track regularly charged $200 to $400 PER NIGHT for a room that normally would go for maybe one-fourth of that amount on non-race weekends. A 2017 Racing News story compared NASCAR and dirt racing audience attendance. NASCAR stopped publishing attendance figures and it was clear that it was in trouble. One … The quality of racing deteriorated, too, and fans stopped coming. Bristol used to pack people in for Nascar … Kids, house, job, and all that comes with it. Your favorite teams, topics, and players all on your favorite mobile devices. Regardless, France said, the sport and its track owners will take a long-term view on solving the attendance problem. But I feel good [it will get done]." (The same race 10 years ago drew nine million viewers, incidentally.) It's no secret that NASCAR has suffered substantial attendance losses over the last several years. The problem is, the world’s changing. The quality of racing deteriorated, too, and fans stopped coming. Real Problem with Attendance. For starters, Martin doesn’t think there’s anything all that wrong with the racing action circa 2018. There’s competition for their interests, 1000 times over what it was when we grew up. It has been a long, hard road for NASCAR as well. NASCAR estimates that attendance for its premier series, the Sprint Cup, was 4.67 million in 2005, an average of … While we may have gotten spoiled for years, if not decades, of regularly having 160,000 fans at Bristol Motor Speedway or 150,000 fans at Texas Motor Speedway, having maybe 110,000 at Bristol or 100,000 at Texas today is still a heck of a lot better than most other sports venues. 3d. You can do your best to fight that but it’s definitely a tough battle to try to bring new people’s eyes to our sport and keep ’em there. In 2006, television audience numbers tumbled. Here's a look at what might have gone wrong for NASCAR. “Racing in NASCAR is supposed to be the hardest, most difficult thing that you can ever try to do as a race-car driver,” Martin said. Venues doubled and tripled their seating capacity during NASCAR’s late 1990s boom and more tracks were built and added to a 10-month schedule. But NASCAR continues to try different things to bring back fans that have scaled back on attending races in-person. To Martin, it’s pretty simple: There are just many more choices for everyone’s entertainment time and money these days. How Can NASCAR Fix Its Attendance Problems. This article lists the attendance of many sports competitions around the world, based in some cases on the number of tickets sold or given away, rather than people actually present. We need younger people to fill this void. Without exception, I'd wind up spending anywhere from $1,500 to as much as $2,200 for airfare, rental car, food, gas and of course, hotels for a typical three- or four-day weekend. We are not replacing the race attending fan when he/she get to the age when other responsibilities take precedence over going to a race. Shorten the Length of Some Races. We've had people that were conflicts. The average fan is 42 years old. Build your custom FanSided Daily email newsletter with news and analysis on NASCAR and all your favorite sports teams, TV shows, and more. That’s probably not going to be a satisfying answer to some, but it is a sensible one, and we should expect nothing less than that from Martin. NASCAR: Despite attendance woes, NASCAR continues to roll on. While race tickets remain fairly affordable when compared to other prime seating in other sports, it's all the other ancillary costs that factor in to whether fans can still afford to make it to places like Talladega, Richmond, Watkins Glen or even Daytona. It's no wonder so many fans have stopped coming to races. ISC President John Saunders said one reason for NASCAR attendance issues is the lack of star power, and that young drivers needed to start winning to fix that. Attendance is undoubtedly well down as well, but it’s coming from incredible heights where many tracks had seats for far more spectators than at any other kind of sporting event. Arguably the best driver never to win a NASCAR Cup Series championship, Mark Martin was an easy pick to the NASCAR Hall of Fame last year. Top leagues in weekly attendance includes speedway sports. It's no secret that NASCAR has suffered substantial attendance losses over the last several years. Where the sport was once flying high and was the envy of most other sports leagues with one race sellout after the next, recent attendance woes have cost NASCAR and its fans deeply. While it may cost you $50 or $75 for a race ticket, things like airfare, gas, rental cars—and especially hotels—often drives the price tag out of reach of fans today. DFS MLB Game by Game Breakdown – Thursday, July 26, Bubba Wallace will be back with Richard Petty Motorsports for the 2019 NASCAR season, NASCAR at New Hampshire 2018 Results: Kevin Harvick Earns 6th Win of Season, NASCAR appeals to millennials a lot more than you might think, NASCAR at New Hampshire recap: Kevin Harvick wins Big 3 battle in Foxwoods Resort Casino 301, NASCAR at New Hampshire: Live Foxwoods Resort Casino 301 highlights, stage results. Tori Tellem Author. (Photo by Mike Comer/Getty Images). Oversaturation became a problem and NASCAR and its most loyal fans were among those hit hardest by the 2008 economic collapse. Its Fans Must Do the Same There are two major problems here: the noose, which went unchecked … Race attendance peaked in 2005 but declined 22% by 2010 and TV viewership declined 30% (Anderson, Kilibarda, page 1). The Daytona 500 was the only race among the first 9 to sell-out. "That is a problem for you. Television numbers suffered too, as the total number of people who viewed races on television declined from 34,399,000 to 30,657,000.There have also been declines in some specific demographic areas. Introduction, Key Problems: Despite growing to be a multi-billion dollar industry, and the second largest sport in the United States, NASCAR has experienced enormous difficulty in maintaining its initial success. But at the same time, even with … Larson wins first NASCAR race since ban for slur. Additionally, ONMC Members can gain behind the scenes access at select NASCAR races throughout the year by participating in Garage Tours and Driver Introductions. CHARLOTTE, NC - JANUARY 20: Mark Martin speaks to the media following his induction to the NASCAR Hall of Fame at the NASCAR Hall of Fame on January 20, 2017 in Charlotte, North Carolina. If that sounds like a glass half full view, it definitely is. In the past couple of months alone, NASCAR's attendance numbers and TV viewership have plummeted; its chairman, Brian France, was arrested on … Gate attendance has been a problem for the Monster Energy NASCAR Cup Series all season. And our generations are changing. But consider that even with numbers falling more or less annually all decade, NASCAR races are still often the most watched sporting events on many pre-football weekends. While they would love to see the action in person—there's really no other experience like it—they can just as easily as watch races on TV and in the comfort of their own homes and save themselves a heck of a chunk of change. May 16, 2019 "We need to do a better job of making sure our existing fans understand that we … Official NASCAR Members Club It is hardly a secret that attendance has dropped off at NASCAR tracks and nowhere was that more evident than recently at Bristol Motor Speedway. How Can NASCAR Fix Its Attendance Problems? While we'll likely never see the kind of capacity crowds we saw in NASCAR's heydays from about 1996 through 2006, there's still hope that current numbers will start going back up rather than continue to stay stagnant or even drop as they have been in the last few years. by Michael Eubanks 1 year ago Follow @michaele1994. First, we’ll look at data. The number of fans attending more than one race a year dropped 5.8%. So how does that fit in with the sport’s declining fortunes? Where we came from. All sports are. And since Martin was such a levelheaded sort as a driver, it only makes sense that his analysis of the seemingly neverending drop in NASCAR attendance and ratings isn’t shot through with “the sky is falling” hysteria. Hamlin sounds off on … Would it really be harmful to cut October's Bank of America 500 to just a … Sunday, November 24. Do not duplicate or redistribute in any form. But, I also recognize the fact that NASCAR is not the only sport that is struggling with their fan base. NASCAR Says It Wants to Move on From the Noose.
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